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Taking a Marketing Approach to Attracting Talent

Taking a Marketing Approach to Attracting Talent

June 27, 2017

In many organizations, the marketing and HR functions operate independently—HR focused primarily on internal communications with employees and marketing focused primarily on external communications with consumer and business audiences that include both prospects and customers. In some organizations, though, these two groups have teamed up to combine their expertise to boost overall communication effectiveness, internally […]

Are Wellness Programs Wasted on the Well?

June 20, 2017

Wellness programs are increasingly common these days in organizations large and small. But some believe that participants tend to be those who were already well, or planning to get there. Is there evidence to suggest that employees who really need to avail themselves of these offerings are doing so? What best practices are organizations using […]

New Ways of Thinking About Performance Management

May 29, 2017

Face it. Performance management and employee reviews are the bane of existence for most managers—and the employees they manage! It’s unfortunate that a practice that should be designed to improve employee performance and contribution to the company, while developing career-related skills that are personally important, often becomes a dreaded—and, sometimes, contentious—once-a-year interaction. It doesn’t have […]

Tapping Into the Contingent Workforce

May 23, 2017

A report from Ardent Partners found that “35% of today’s total workforce is considered non-employee: freelance, independent, external, extended, contingent, etc.” In addition, “95% of organizations today perceiving their contingent workforce as important and vital not only to day-to-day operations, but also to ultimate enterprise success and growth.” This is a new staffing model for […]

The Balance Between Hiring for Fit and Inclusion

May 18, 2017

Talent managers these days talk a lot about “hiring for fit” and the concept is sound. After all, to create and maintain a strong corporate culture, companies are well served to ensure that those they hire will fit into that culture. But, there’s a flip side to this commonly held wisdom. Building a culture based […]

APN Encourages a Culture of Giving

April 28, 2017

APN Consulting recently sponsored the latest fundraiser by inFusion to benefit the Hugs for Brady Foundation.  inFusion brings together a group of selfless and talented teens with a passion for music and a desire to use their abilities to make a difference.  The group holds regular live music events showcasing their unique musical talents with […]

Communicating When You Don’t Have All The Answers

April 19, 2017

HR professionals are finding themselves caught between a rock and a hard place these days as they attempt to communicate with employees about impending legislative and policy changes that may affect their healthcare coverage, their benefit options, and more. Employees want answers, but HR and company leaders often don’t have those answers. How can you […]

Developing Your Employee Brand Ambassadors

April 11, 2017

Companies exert a great deal of time and effort to build their brands and position themselves positively, and effectively, relative to the competition. Much of that time and effort is focused externally—on creating marketing messages that are disseminated through a wide range of communication channels from the traditional (print, broadcast and outdoor) to the digital […]

Recognizing and Overcoming Personal Biases

March 23, 2017

A bias is a predisposition for or against something. We can be either favorably, or unfavorably, biased, although the word tends to carry more negative than positive connotations. The important point, though, is that we all naturally have biases—they’re an unavoidable fact of life. Whether related to issues, individuals or preferences in music, art, or […]

Leveraging Diversity Through Dissension and Discord

March 17, 2017

The political environment has certainly ramped up the level of potential dissension and discord within workplaces around the country. And, while that dissension and discord can be disruptive and divisive, there are times when it’s just what’s required to leverage the value of diverse perspectives, backgrounds and experiences. It’s a lesson NASA’s widely known “group […]

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