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Introducing Salesforce for Messenger [Video]

As the No. 1 CRM, Salesforce is clearly the best way to take customer service to the next level.

And the latest Salesforce innovation is another tool that businesses need for their arsenal. 

Hi, and welcome to the APN video blog.

Earlier this month, Salesforce introduced the corporate world to the Salesforce for Messenger Platform, a new add-on that provides users with access to CRM data while interacting with consumers via Facebook Messenger. According to Salesforce, this integration will help businesses provide more personalized, meaningful one-to-one interactions.

With over 900 million people currently using Facebook Messenger, this new capability only makes Salesforce more desirable.

Now all departments, including sales, service and marketing, can contribute to brand loyalty, enhance customer relationships and elevate levels of engagement.

That’s all for today. For more Salesforce news, stick with APN!

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